Welcome to Wella HERO platform for Colleges

A resource centre, and a community for lecturers and students, to share and gain knowledge on all aspects of education in the hair industry. Let's work together and lead our beautiful industry into a new era…

Behind the scenes and highlights

WATCH the behind the scenes and highlights from the XPOSURE categories at the TrendVision Award 2021 UK & Ireland Final…this could be YOU in 2022!

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This is Shinefinity

Introducing Wella’s new zero lift glaze. DISCOVER more here….’

Hero Highlights

In Conversation With Jessica Neil


Explore the exclusive how-to creative presentation videos to find out the colour mixtures & techniques used by Wella Artists. Get inspired with Robert Eaton of (Russell Eaton) creating a bronde-contoured look with must-have techniques, learn to create the ultimate instagrammable root stretch on Rosé Waves with James Earnshaw; you’ll also see Michelle Thompson create a beautiful Minky Bronze look on textured hair and Jake Unger & Warren Boodaghian (HOB Academy) collaborate on an 80-s inspired strong haircut with a soft tonal hair colour.  For more information about TrendVision Award, head to

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Gen Now

GenerationNow is a one-year mentoring programme designed to develop and grow up and coming talent by introducing you to all aspects of the hair industry. Click Here to find out more

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